Measuring and Mitigating Adblock Circumvention in the Wild

Abstract

Publishers are increasingly using various circumvention techniques to bypass ad-blockers. After an overview of different circumvention techniques, this talk will describe an ML approach to automatically detect circumvention in the wild as well as identify popular third-party circumvention providers.

Hieu Le

Senior Technical Advisor

My research interests include ads & tracking and privacy within the web, smart TVs, and VR space.